1 – Stakeholder co-creation
Aligning the work of TMaaS with the needs of end-users was crucial for our team. From the beginning of the project, the research team of TMaaS has involved end-users in constructing prototypes of what the final product would look to them and has used the findings of user-tests to construct its final products.
As soon as the Link.Gent platform is live, two user experience evaluations with end-users will be done: short and long-term evaluation. These will include general user experience evaluations focusing on usefulness, usability and overall experience. The findings of these evaluations will provide concrete suggestions to improve the user interfaces.
TMaaS in the Gentse Feesten
In 2019 we tested the first version of the dashboard with the team. See below the video of our first prototype testing.
2 – Business model
A key element to the success of TMaaS is its economic viability. How will we market our ‘product’ and what will the business model look like? In a way, this is as important as the development of the dashboard itself.
The idea is to provide local authorities with a tool that enables them to work with local stakeholders, co-creating urban mobility solutions and find new business models in connected urban traffic management. This will lead to a greater degree of innovation when compared to working with closed systems.
This is interesting for cities because it offers them the opportunity to develop new ideas with their citizens, local businesses, among others. It will also mean an economic boost for the region involved.
What we do
Clear and effective communication to a wide range of stakeholders, both locally and internationally.